LaunchPad! …………...…3 month campaign at a rate of $1600/month

Is your company in the beginning stages of growth? Do you need to increase awareness of your company and products? Get your PR program going with these basic steps that can help you reach the right media with the right message in a very short amount of time:

• Draft, edit and distribution of launch release introducing your company and products to the media.
• Development of targeted local & national media distribution list to include online, print, TV and radio outlets.
• Development of PR Press Kit: launch release, fact sheet, management biographies.
• Identification of appropriate conferences for your company to attend; management of logistics at conference.

Build the BUZZ!.............3 month campaign at a rate of $2,000/month

Do you have the basic steps covered and want to take your PR efforts up a notch? Do you need to reach more media and increase your coverage? Take it to the next level with this program to include:

• Review of current key messages, and development of new messages to effectively reach your target media & market.
• Review of corporate website in order to ensure that the correct messages are being conveyed.
• Development of targeted distribution list
• Targeted pitching to National and Local media
• Identification of appropriate conferences for your company to attend; management of logistics at conference.
• Draft, editing and distribution of press releases (new product introductions, conference attendance, etc.)
• Targeted outreach to local and national media to set up meetings/interviews at conferences you are attending.

Mass Momentum! ……....6 month campaign at a rate of $4,500/month

Do you have a pretty solid foundation for your PR program, but need help with developing fresh new ideas and campaigns to get you in front of new media? Do you need help managing all of the different aspects of your program? Here is the program that can make your life easier and get your PR momentum to skyrocket!

• Review of current messaging and development of new messaging
• Review of all existing corporate collateral to ensure consistent messaging
• Development of new local and national media list
• Development of 6 month editorial calendar to ensure sufficient time leads for particular publication deadlines (holiday gift guides, Spring features, etc.)
• Development of new, fresh pitch ideas
• Draft, editing and distribution of all press releases
• Targeted pitching to local and national media
• Development of 6 month PR calendar to include trade show and conference appearances
• Interview and meeting set up at trade shows and conferences
• Management of all PR vendors including, printers, web site developers, etc.
• Development and management of specific campaigns designed to reach new audiences.
  I.e. Celebrity gift lounges, boutique openings, etc.
• Client Meetings – A weekly or bi-weekly phone conference call will be scheduled to review all public relations activities.
• Monthly Calendar of Activities – At the beginning of each month, a calendar of approved public relations activities will be developed in conjunction with the client.
• Weekly Reports – Each Monday we will send via email a concise report that will encapsulate current activities as well as any roadblocks, celebrations and next steps.
• Monthly Results Updates – At the end of each month, a full clippings report will be compiled and sent to each client. The report will include a listing of clips received for the month with their circulation and advertising value and copies of the actual clippings.
• Quarterly Snapshot – At the end of the quarter we will provide a report that evaluates how we are tracking to plan, recommend any changes in the program for the next quarter and total all results YTD. Ongoing 24 hour PR support as needed